Privacy policy

1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified. 1.2 The person responsible for data processing on this website within the meaning of the Basic Data Protection Regulation (DSGVO) is FUCHS EDV Vertriebs GmbH, Gasstraße 16, 22761 Hamburg, Germany, Tel.: +49 (0)40-8080 13100, Fax: +49 (0)40-8080 131055, E-Mail: info@fuchs-edv.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data. 1.3 The responsible person has appointed a data protection officer for this website, who can be reached as follows: “Jens Eilers, MCO Management Consulting and Coaching GmbH, Raboisen 16, 20095 Hamburg, Tel.: 040/80607233-0, E-Mail: dsgvo@mco-gmbh.com”.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e. if you do not register or provide us with information in any other way, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website: Our visited website Date and time of access Amount of transmitted data in bytes Source/reference from which you accessed the site Used Browser Operating system used IP address used (if necessary: in anonymised form)

9) Online marketing

9.1 Google AdSense This website uses Google AdSense, a web advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google AdSense uses so-called “DoubleClick DART Cookies” (“Cookies”). These are text files which are stored on your computer and which enable an analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) for the collection of information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server in the USA and stored there. Google uses the information thus obtained to evaluate your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser in the context of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google. The described processing of data is carried out in accordance with Art. 6 para. 1 lit. f DSGVO for the purpose of targeting the user by advertising third parties whose ads are displayed on this website based on the evaluated user behaviour. At the same time, the processing serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party advertising content in return for payment. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. You can find more information about Google’s privacy policy at the following web address: http://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link: http://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be able to be used, or only to a limited extent, if you have deactivated the use of cookies. 9.2 Use of Google AdWords conversion tracking This website uses the online advertising program “Google AdWords” and, in the context of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google Adwords service to draw attention to our attractive offers by means of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs. The conversion tracking cookie is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to generate conversion statistics for those AdWords customers who have opted-in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you don’t want to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Adwords because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f DSGVO. Google LLC, headquartered in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. You can find more information about Google’s privacy policy at the following web address: http://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link: http://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be able to be used, or only to a limited extent, if you have deactivated the use of cookies.

10) Web analysis services

Google (Universal) Analytics – Google Analytics This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including the shortened IP address) will generally be transmitted to and stored by Google on servers in the USA. This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and Internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=de As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again) Disable Google Analytics Google LLC, headquartered in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. More information on the handling of user data at Google Analytics can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de – Google Universal Analytics This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including the shortened IP address) will generally be transmitted to and stored by Google on servers in the USA. This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and Internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link http://tools.google.com/dlpage/gaoptout?hl=de As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again) Disable Google Analytics Google LLC, headquartered in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “personal data”. You can find more information on how Google Analytics handles user data in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

11) Tools and others

11.1 Google Maps On our website we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. By using this service, our location will be displayed to you and any approach will be easier. Already when calling up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit.f DSGVO on the basis of Google’s legitimate interest in the display of personalised advertising, market research and/or needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact Google in order to exercise this right. Google LLC, with its registered office in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, there is also the possibility of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus the map display on this website cannot be used in this case. You can view the Google terms of use at http://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html. Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): http://www.google.de/intl/de/policies/privacy/ 11.2 Google Web Fonts This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) for uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly. To do this, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font will be used by your computer. Google LLC with its headquarters in the USA is certified for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

12) Rights of the data subject

12.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below: Right to information in accordance with Art. 15 DSGVO: You have in particular the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making, including profiling and, where applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees that apply pursuant to Art. 46 DPA when your data is transferred to third countries; Right of rectification in accordance with Art. 16 DPA: You have the right to rectify any inaccurate data concerning you and/or to complete any incomplete data held by us without delay; Right to deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims; Right to restrict processing in accordance with Art. 18 DPA: You have the right to request the restriction of the processing of your personal data for as long as the accuracy of your data, which you dispute, is checked; if you refuse to delete your data on the grounds of unlawful processing and instead request the restriction of the processing of your data; if you need your data to assert, exercise or defend legal claims, after we no longer need them after the purpose has been achieved; or if you have lodged an objection on the grounds of your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh the objection; Right to be informed in accordance with Art. 19 DSGVO: If you have asserted the right of rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients. Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive the personal data you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible; Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time with effect for the future any consent to the processing of data once granted. In the event of revocation, we will delete the data concerned immediately, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation; Right of appeal under Art. 77 DSGVO: If you believe that the processing of personal data concerning you is in breach of the DPA, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, in which you work or in which the alleged breach occurred, without prejudice to any other administrative or judicial remedy. 12.2 RIGHT OF OBJECTION IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS. IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract and/or we have no justified interest in further storage.